James B. Lindsay

James is currently a Digital Director at Master Concept where he directs a team dedicated to providing digital analytics solutions and training for enterprises across Asia. He believes the most significant impact on the success of a business is the amount of quality information that they have access to and are able to act on in their daily operations. Previously, James launched and ran his own startup company, Yumr, which specialized in restaurant discovery based on diets and specific dishes. He also held operational roles in innovation labs in Hong Kong and Germany. In his spare time James enjoys studying ancient history and accidentally getting sunburnt. Recent favourite quote: “Science is the belief in the ignorance of experts.” - Richard Feynman

Articles by

James B. Lindsay

How we develop Analytics Tracking Plans

Mixpanel

November 16, 2021

Develop an air-tight Tracking Plan with these 3 steps and take your Analytics to the next level.

Track Business Goals Using Data Studio

Data Studio

January 18, 2021

Instead of managers having to ask their heads of marketing (or product): ‘What is the progress on goal ___?’, they’re able to directly monitor the progress using this dashboard.

Enhanced Analytics

Mixpanel

January 8, 2021

Is your company looking to enhance their analytics capabilities? Many companies are learning that focusing only on a small portion of metrics doesn't cut it. Many, especially ecommerce, are focusing on metrics like Retention and Referral to grow their business.

5 Ways to Improve Your Ecommerce Conversion Attribution

Google Analytics

January 7, 2021

Do you see that a lot of your traffic is coming from Direct or Referral? There may be issues with how Google Analytics is set up on your website. There’s likely also issues with how your visitor cookies are being stored.

Setting Business Goals for Better Analytics

Mixpanel

December 7, 2020

By defining real business goals that are tied to generating revenue you can start using analytics to increase revenues.

Webinar Recording: Marketing Analytics vs Product Analytics - What's the difference?

Mixpanel

December 7, 2020

We hosted a webinar where we invited guest speakers from prominent digital companies in Hong Kong. The topic was Marketing Analytics vs Product Analytics... a topic not everyone really thinks too deeply about but one that's very important.