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Retail
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Media / Publisher
IoT device
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What do you currently use
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Google Analytics
Google Analytics 360
Firebase Analytics
Salesforce
Data Studio
BigQuery
Adobe Analytics
Facebook Ads
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Toolstack
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What are your goals
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Increase Retention / Decrease Churn
Increase User Activation Rate
Reduce Funnel Drop-off
Increase Engagement (aka purchase frequency)
Increase return-on-ad-spend (ROAS)
Decrease cost-per-acquisition (CPA)
Goals
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