BigQuery

BigQuery is a serverless data warehouse provided by Google part of the Google Cloud suite. Use BigQuery to manage your big data and perform deep analysis using built-in Machine Learning features.

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Using Machine Learning in Google BigQuery for Marketing Analytics (part 2)

BigQuery
August 27, 2020

BigQuery’s Machine Learning (BQML) capabilities allows for the development of models with ease using Standard SQL. This allows marketers to uncover and predict what will work in their future digital marketing campaigns based upon prior data.

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What is BigQuery to marketers and why should marketers be using it? (part 1)

BigQuery
August 19, 2020

BigQuery is a data warehousing platform that allows marketers to uncover what’s working and what can be improved in their digital marketing campaigns.

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